When did you open Isadora? Could you briefly tell us the story of your store? What inspired you to take the leap and open your own business?
We opened Isadora in 2006. I arrived in Seville after studying fashion design at IED in Madrid and my idea was to open a store with brands and accessories that you couldn’t find here. At the time there were so few design stores, so it felt like we could bring something new and fresh to the city.
A moment you will always remember.
When we moved to our new location 4 years ago, the change was terrifying because we had been in the other space for 13 years. But looking back now, it was the best thing we could have done, this space defines us so much better and the welcome was amazing.