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- SHOP STORIES
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SHOP STORIES: PIEDRA
For another year, we are introducing you to the amazing women behind some of the stores where you can find Naguisa. Cristina and Mireia are the founders of Piedra, a women’s shoe and accessories store located near the verdant green of Turó Park (Barcelona).
From within their inviting store, Mireia and Cristina select European brands that are committed to local production, are led by women, and that promote ethical production methods. Today, the two open the doors of Piedra to tell us more about their fantastic project.
CRISTINA, FOUNDER OF PIEDRA
MIREIA, FOUNDER OF PIEDRA
Who are Cristina and Mireia? How would you define yourselves?
We are the owners of the Piedra store in Barcelona.
Cristina: I have always been interested in the world of design in general, and fashion in particular. I love seeking out products, designs, and brands that bring something interesting and different to what we already know.
Mireia: I’m from the audio-visual sector, and I’ve always been interested in creative projects, projects with a story and intent behind them. I think it is important to make space for personal brands, brands that take care of their team and end customer, who truly care about what they do.
When did you open Piedra? Could you briefly tell us the story of your store? What inspired you to take the leap and open your own business?
We opened Piedra at the end of 2017. We met by working together and agreed that the available options for footwear just weren’t enticing. So we decided to look for brands with refreshing, contemporary designs that were made in Europe (mainly Spain, Portugal and Italy).
A moment you will always remember.
Returning to the store after the lockdown, the empathy and affection our customers and collaborators showed us, which translates to society in general.
CRISTINA ADJUSTING SOME BAMBA MODELS
What do you think our philosophy brings to Piedra? Or to your customers?
An excellent balance between comfort and aesthetics. And sound judgement too, your product has an excellent price-quality ratio, and proximity, the fact that it is made in Spain.
What is it like to work with the Naguisa team? What makes us different?
Friendly, flexible, responsible. Working with you is a dream!
Of all our designs to date, which were your favorites?
Cristina: In winter, the Bai style, the Chelsea ankle boot. It’s flattering, lightweight, and can be worn with anything. Right now, I’ve fallen for the Bamba.
Mireia: I think the Abra style is a must-have for winter and between seasons. And in the summer, the Thalis sandal is the perfect representation of Mediterranean style, I love it.