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- DIALOGS
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DIALOGS WITH NOEMÍ INIESTA – ALBLANC ATELIER
NOEMÍ MAKING THE NAGUISA'S BOUQUETS IN HER ATELIER
Today we celebrate Mother's Day, a very special date to honor the most important women in our lives. And this year, at Naguisa, we wanted to do something really special, proposing a collaboration with floral designer Noemí Iniesta, creator of Alblanc Atelier. Alblanc designed some exclusive bouquets for Naguisa that we included in the orders. A detail for all those women who take care of us every day.
After a season in Belgium, Noemí decided to return to her roots and found her own studio in 2017. Since then, she has wanted to stamp her personal stamp on each of her works, highlighting the importance of the relationship between the flower and its immediate context.
Today Noemí opens the doors of the Atelier to talk to us about how to combine motherhood with entrepreneurship, her passion for nature and how to find spaces for oneself. Join us on this floral journey and discover everything Noemí has to tell us!
NOEMÍ SELECTING FLOWERS TO CREATE A BOUQUET
What led you to start the Alblanc project?
After years of working in front of the computer for countless hours a day, I began to feel short of breath. I had a vital need to do things with my hands, to touch, to smell. To integrate the senses into my daily life and to feel alive. Alblanc arose naturally from this need to connect with myself. Nature helped me to achieve this.
Could you tell us more about how you made the leap from graphic design to the world of flowers?
A bit of what I explained before. I worked in an agency specializing in branding. I had been working day after day in front of a computer for 10 years, following the guidelines of creative directors who didn't feel very comfortable, with other people's ideas and a long etcetera that made me gradually disconnect from my identity. In the end, I felt stifled and very unhappy.
At home, we have always lived in the world of flowers, and I started helping my mother without any pretence. Without realizing it, my thoughts were always on Alblanc and not on other professional projects. And so I decided to focus on what is now my professional project and also my life project.
You own a beautiful and very active floral atelier, and you are also a new mother. How do you find a way to prioritize and balance everything?
I keep looking for the formula to reconcile and balance our life. Having a good team to delegate to is helping me infinitely in being able to concentrate on organizing both family and professional projects in the best possible way.
The interior design of your flower shop and workshop has become an emblem. Do you feel that this is a natural inspiration for your work?
I firmly believe that our environment either limits or stimulates us. For me, not feeling good in a space affects me a lot, so it was very important to create a space where you can feel good, at peace and at ease. Its textures, shapes and objects respond to this need.
I remember the process with some anguish, renovations are not easy and often the most technical professionals don't speak the same language as you. But the result was even better than what was drawn in my head.
Besides floral art, is there any ritual/hobby that you have or have incorporated into your routine to keep you connected with yourself?
Just as I need to live close to nature, I also need to have water around me. Be it a lake, a river, the sea, or a bathtub. When I'm too saturated, I need my "spa" moment with a walk or a long bath.
Is there any advice you would give to other women who are considering starting or running their own business?
There is a lot of cheesy talk about pursuing your dreams. But the reality is that the world outside a salaried job is difficult, even if you have a well-thought-out and planned project. My advice is to dream with your feet on the ground and talk to anyone who can bring knowledge and vision to your project. Not comparing yourself is also important.
