Boyish Jeans & Naguisa: connecting people and improving the planet

Jeans, like espadrilles , are part of that traditional wardrobe originally designed for work. Neither of the two pieces were originally intended for street fashion and, coincidentally, both have become recurring in our looks and essential in our wardrobes.

Almost like a best friend,   We all have a favorite pair of jeans that we turn to when we don't know what to wear and a trusty denim jacket that has been with us to music festivals and summer nights for years.

Unfortunately, the mass appeal of denim has become a problem for our environment and for the people who produce it. In contrast, the production process of an espadrille , where natural materials such as jute , combined with the know-how and patience of artisans , are the components that are managing to revitalize the economy of the areas where this footwear was traditionally made. In the case of jeans, 7,000 liters of water are needed to produce just one pair of jeans and much of this wastewater is full of chemicals and substances that have a destructive impact on ecosystems, local communities and the workers themselves.

Fortunately, brands like Boyish Jeans, born in Los Angeles, are committed to the sustainability of this fabric, using a third of the amount of water that is normally needed to produce a pair of jeans. The firm also opts to use exclusively recycled fabrics , which makes the arduous task of finding a pair of jeans that fit well an experience like those of yesteryear, and producing in ethical factories. A process through which Boyish Jeans manages to reduce its carbon footprint and at the same time create a quality product.

This vision, in line with Naguisa's philosophy, in which the American brand opts for updated vintage silhouettes and the belief that good design is sustainable, led us to collaborate on a summer photo shoot signed by photographer Carla Cuenca Cortés .

Its retro-inspired patterns shared the spotlight with the Peonia , Calau , Aritjol and Lirio models in a beach setting that evoked the endless summers of our adolescence, when the day at the beach did not end when the sun went down.

A collaboration that has brought together two brands with the aim of designing and producing, with people in mind.