Who is Lorena, how would you define yourself?
I am a simple person, shy and I would say that also close. I like fashion, clean cuts, geometric, volumes and things well done. I also like music, dancing and laughing until I cry.
When did you open Muma? Can you tell us a brief history of your store? What prompted you to launch your own business?
I opened MUMA in 2006. I came back from Milan from studying fashion design and it was clear to me that I wanted to live in my hometown, Eibar. My father encouraged me to open the store and without giving it too much thought I took the plunge.