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RITA: A COLLABORATION BETWEEN RITA ROW & NAGUISA
Last April, we challenged our friends Xènia and Inma from Rita Row to design a woven shoe for our new collection. RITA was born from such alliance in times of uncertainty. This design in woven leather is the result of real fondness and admiration that we have been demonstrating each other for years.
Both Xènia and Imma and us (Claudia & Pablo) started our careers in fashion roughly at the same time. We choose to design pieces for free and modern women; sensitive enough to appreciate the smallest details. Hence, we both decided to focus on enlivening the local production and reclaiming the significance of tradition, design and quality.
Rita exudes that kind of energy. This model has been conceived for the kind of dynamic women who wish to be elegant yet comfortable. Closed-toe uppers in woven leather and a slightly round block heel bestow Rita a vintage flair.
The designing process behind this model was pretty peculiar: after Claudia challenged Xènia and Imma, both got to work. They sketched all shapes conceivable; researching materials, heel heights and styles using video calls and Stories.
The whole process has been archived on our Instagram account under the Highlight “Reto Rita Row”.
We’d like to share this process with you as we introduce RITA, a design that embodies the love and admiration both brands feel for each other.
We are starting a pre-order for you to get your pair of RITAs and be one of the firsts to wear it.