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- SHOP STORIES
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A TIMELINE OF OUR RIBBONED SOC STYLE
2013 SOC MODEL RUNNER
The classics always last. Some symbols of traditional culture have managed to become part of the fashion scene. Our SOC ribboned espadrilles, loved for their comfort, versatility, and nostalgic appeal, are indisputably one of our best sellers.
More than 9 years ago, Pablo and Claudia set out to reinvent the quintessential ribboned espadrille with a fresh, modern design. They imagined an espadrille perfectly adapted to the urban environment, and through a careful design process they created just that: a modern jute espadrille, made for daily wear.
And that’s how SOC became an instant success. The combination of pastel-toned Japanese ribbons and a natural cowhide quarter won over internationally renowned brands like Anthropologie and Toast, and women around the world fell in love with this comfortable, original summer style.
Over the past decade, Naguisa has reinterpreted the SOC ribboned espadrille in different ways through collaborations. Join us as we take a look at the history of our most sought-after original espadrille.
2013 SOC MODEL IN MIHISE, SAN SEBASTIAN
ELLE JUNE 2013
Summer 2015
After the previous summer’s success, Naguisa launches the LAN style. This reinterpretation combines SOC-style ribbons with a cork-lined platform, a hiking-style sole, and a wooden heel.
SMODA JUNE 2015
Summer 2016
Our original ribboned espadrille goes even further, transforming into a sporty yet elegant shoe. The SOC Runner style combines the elegance of satin ribbons with a jute sole and an EVA rubber outsole for a casual look.
ELLE JULY 2016
Summer 2017
After SOC’s success, we create a series of workshops where customers can create their own pair of SOC espadrilles. Brand founders Pablo and Claudia open their studio-workshop, sharing their knowledge on the craft of creating ribboned espadrilles while exalting the value of artisanal products.
WORKSHOP SOC 2017
Summer 2018
We reinterpret the SOC style through a collaboration with artist María Yelletisch. María’s iteration incorporates striking ribbons screen printed with motifs from her artwork. This version features a rubber clog-style sole and a vibrant palette of primary colors.
LA VANGUARDIA MAGAZINE 2018
Summer 2020
In August 2021 Naguisa converted the summer model SOC into a version of house espadrille. With the confinement and the pursuit of comfort, the DOM model becomes a favorite of the season thanks to its sheepskin lining and cotton ribbons.
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2020 DOM MODEL BEIGE
Summer 2020
In 2020, Naguisa transforms SOC into a total-black look: simple, easy to style, and versatile. The ribbons, the quarter leather, and the jute sole are all black. Two years later, this style is still one of our best sellers, and it’s always one of the first to sell out.
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2020 SOC MODEL TOTAL BLACK
Naguisa’s SOC style transcends the years. It's an espadrille made to be worn. A timeless icon that will continue to win over hearts and closets, sharing summer strolls through cities and towns around the world.
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