SHOP STORIES: MAXINE STORE


Hat designer, mother, entrepreneur and culinary enthusiast, Bea Birdsong is many things, including the great woman behind the counter at Maxine, a beautiful shop in Lido Marina Village, Newport Beach.
From her colorful store and with her magical looks, Bea takes us on a journey through her Instagram account to a dream world where every night there are parties full of celebrities and rock concerts.
Today, she opens the door to Maxine and tells us more about her wonderful project.

Who is Bea? How would you define yourself?I am a lover of everything fun, musical and unique. I am originally from Mexico but I feel like I could have been French in a past life :). Some of my recent hobbies are discovering new coffee shops with my 2 year old daughter Maxine, going to the beach with her and digging big holes for her to fit in, and beating my husband at dominoes.Cooking is my best way to de-stress, and it is always better with a glass of good red wine, although my favorite drink is mezcal. My favorite food is of course Mexican food and spicy ramen. Selecting and buying for my store is my dream job, I like to call myself “a good design hunter” :).When did you open Maxine? Could you tell us the brief history of your store? What prompted you to launch your own business? My husband Phillip and I opened Maxine in November 2020, so our two Maxines are still babies, but they are growing beautifully. I opened my first shop, called The Good Hunt, in San Miguel de Allende, which was mainly hats and accessories from my favorite places found in Latin America and Europe. Then Phillip and I met and thought it would be really fun to take a millinery course in Mexico City, which led to us launching our hat brand, Creatures of Love. We then moved to California and started doing hat pop-ups quite successfully, so we decided to open Maxine, which perfectly fuses our passion for making hats and curating beautiful pieces from designers and brands that inspire us.
Can you share a moment that you will always remember as an entrepreneur?
I will never forget the proud smile on my mother's face every time I told her about a new achievement and she told her friends, neighbors, and just about everyone (haha). She was the best example of entrepreneurship.
Of all our designs to date, which is your favorite Naguisa?
It's a tough call, but if I had to pick just one style to wear every day it would be the Bellver Bone for winter and the Lava Madera clog for summer.